It's simple, they start with best guitars and then make them better, first, they add s-1 switching system, witch offers an endless array of pickup options, and then they mount revolutionary Samarium Cobalt Noiseless pickups, designed by legendary pickup designer, Bill Lawrence. What does this all mean? Better tone of course.
S-1 Switching SystemThis groundbreaking switching system allows players to switch pickups configurations in an instant. The switch is visually undetectable, but tonally it turns your instrument into the most versatile axe on the planet! Located in the crown of the master volume knob, one push of the switch will place your pickups in an assemblage of parallel, series and pickup-combining configurations. You can have the best of all worlds.
Samarium Cobalt Noiseless pickups
Designed by Bill Lawrence, in collaboration with the Fender R&D team, these ultra-sensitive and responsive pickups will "pick up" every nuance of your individual playing style, without the hum-providing a palette of pure Stratocaster guitar tones like you've never experienced before.
Take a look at American Deluxe Series guitars: